While other options cater to convenience in the commuter car market, luxury vehicles get left out due to their volatile prices. As such, they have the most to gain from the private market.

Luxury Cars
Luxury Cars

With 40 million used light vehicles sold in the US every year, you would think that there would be enough pricing data to know exactly what you buy or sell a car for. An interesting aspect of the industry, though, is that there are so many variables involved that even that many data points leaves accuracy woefully below what you might hope.

This phenomenon becomes increasingly relevant…


Most men in their 50’s or 60’s today will tell you they grew up with a type of dream car. Out in the rural areas that would be more likely to be a classic corvette or a mustang. If you ask others near the coasts or in big cities, the answer is normally a Porsche. They may not be specific on the model but the brand is there. Something about that name, the driving experience, the feeling of reaching a huge goal gets people going.

Porsche knew it so well that they capitalized on it with the genius ad below…


One of the first things to consider when looking for a used car is whether you want to buy from a dealer or a private seller. While you can certainly investigate options from both, you should be aware of whether you are happy to go the private route should you find a car that you like. It is a more involved process, so you should know that going in.

The good thing about buying private is you can typically get better deals, and it’s nice in my opinion to work with an individual vs. the salespeople at dealerships. …


I’m a long time auto enthusiast and grew up around cars coming and going. At one point I think there were almost 30 cars sprawled across my childhood house and various warehouses in Houston. I’m normally a quick study, but even with all that going on the purchase process was still a bit of a blur to me. With 85% of Americans disliking something about the dealership experience, it seems I wasn’t alone.

As technology has advanced and car buying moved online in recent years, new options have sprung up to put pressure on prices across the board and shrink…


US automotive demand dropped significantly during outbreak

New-vehicle sales in the U.S. look to be down around 50% in April 2020 compared to the year before. Considering how the rest of the economy has faired, this is not surprising. In fact, given that almost all dealerships had to completely shut down, it’s surprising that the demand held up as well as it did. Airlines, for comparison, saw their demand drop by 75–90% in some markets. That’s the bad.

Now the good. Low demand has left dealers with extra cars on their lots that they don’t want to hold on to — especially as completed leases get returned…


Taking a survey
Taking a survey

As I was looking to start my software company in the automotive space I, like many, thought it would be great to go out and get lots of feedback from potential users. Unfortunately, this tends to be harder than you might expect. Sure, you can join social groups, post on Reddit, and grind it out to find some responders but most people decide this isn’t worth their time.

So what do you do? Well, it seems like a lot of times the answer is paid responses. …


5 Easy Tips to Improve your Chances of Success

People in a sales meeting discussing
People in a sales meeting discussing
Photo by Dylan Gillis on Unsplash

So you’ve worked for a few months and you finally get a sit-down with a client or potential customer. Congrats! Now, you have to figure out how to convince them that your rinky-dink startup is worth the risk. Woof. I can’t promise success but here are some things that I focused on in my first meeting for Topmarq that may help maximize your chances of moving to the next stage.

  1. Be Excited!

This one was actually tough for me but it’s an incredibly big part of the journey. If you don’t let yourself enjoy it then why are you doing…

Quinn Osha

Interested in startups, business, cars and travel. Caltech MSEE, BSEE.

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